Ingredients:
- Onsite SEO
- Onsite Blog
- Pay Per Click Campaign
- Email Marketing
- Social Media Marketing
- YouTube Videos
- Offsite SEO
Instructions:
Part 1: Onsite SEO
Step 1: Website Analysis
To begin any onsite SEO, you must first start with a website analysis. An analysis will provide a snapshot of where your website is at and what needs to change to reach your goals. I recommend using www.websitegrader.com. Website Grader is a great tool because it not only provides a snapshot of your website, but also allows you to compare your website to competitors. The report will provide you with a score from 1-100 of your current onsite SEO strength. From there, you can create a plan to allocate your time and effort in the areas that need the most work. The report will also provide you with the amount of indexed pages and inbound links of your website vs. your competitors. This information will be invaluable when creating your online marketing strategy.
Step 2: Keyword Research
After performing a website analysis, the next step for most will be to start keyword research. This is a process where you select a cluster of keywords to optimize each page of your website around. You can use Google Keyword Tool to research keywords and their monthly search results. From here you can decide which keywords to use as the foundation of your onsite SEO.
Step 3: Keyword Execution
Once your keywords are selected, execution can begin. This is where things can become a little bit more complicated. There are many different ways to leverage your keywords throughout your website content and coding, and many of these steps will require a programmer to complete. Here is a list of the different places to leverage your keywords:
- Website url
- Title tags
- Meta tags
- H1 tags
- Alt tags
- Website content
And Voila! Your onsite SEO is in place and its time to move on to Part 2: Onsite Blog. (This topic will be covered in the next post. Each bullet in Ingredients will become its own post.)
By,
Blake Gantney
Online Marketing Specialist
Incitrio
http://incitrio.com
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