Brandspeak Blog

What is Marketing Automation?

Marketing automation is technology that automatically manages marketing activities for several campaigns, across many channels. When businesses use marketing automation, they can reach customers with

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Topic Clusters: The New SEO Strategy

Online search behavior is changing. People are now searching with the assumption that search engines can recognize intent. Instead of searching “San Diego Restaurants” people

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Bud Light’s Retro Rebranding

Bud Light’s Retro Rebranding to Include Parent Company Anheuser-Busch Bud Light has recently found itself at the center of controversy after a backlash against its

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