TAYL – Turn websites into podcasts. The acronym stands for T(alk) A(t) Y(ou) L(ater) and is pronounced “tale”. This new service allows people to literally listen to the internet. Sounds interesting right? TAYL uses machine […]
When we think of cell phone carriers we normally think of AT&T and Verizon. It’s usually one or the other. However, T-Mobile is gaining ground and experiencing rapid growth with a cell-service that isn’t as good as the major players. You may be thinking: How can a company […]
Every marketer knows the hassle of managing content, mass emails, drip campaigns, and so many other tools that go into managing MQLs and current customers. In short, there’s always a lot of work and so little time to do it all equally. This is why we use HubSpot […]
The tools we use in marketing are constantly changing, and sometimes constantly dying. Remember when direct mail and print advertising was considered the only way? Then, the internet showed up and now we have social media, blogging, PPC advertising, and so much more […]
Online search behavior is changing. People are now searching with the assumption that search engines can recognize intent. Instead of searching “San Diego Restaurants” people are searching “What Should I Have for Dinner”. This presents a new way for search engines to crawl for content and […]
After banning them for quite some time, Facebook is now allowing advertisers to take advantage of pre-roll in-stream ads. Facebook plans to test them at the start of Watch shows and advertisers can already start setting up mid-roll ads.
This roll out […]
Back in July, Amazon released Amazon Spark, an Instagram/Pinterest inspired social media platform for users to view and shop. While posting and engagement is only reserved for Prime members, anyone can access, view, and shop with the photographs with shopping carts inserted on the […]
Google Analytics, the tool that does it all. From how many visitors to how long sessions are, Google Analytics is an essential tool for today’s savvy marketer. G.A. has the power to also tell you where your social media referrals are coming from, but not how to determine […]
We are in the Age of the Customer. They are in control of their journey and the goal is to meet them wherever and whenever they want to be met through several channels. In addition to that, each channel and tool must be communicated to differently.
The Customer Journey […]
Influencer marketing isn’t only about promoting products that promise happy results. Influencer marketing is about leveraging influencers to increase brand awareness of your products through their social media accounts.
A social media influencer is someone who carries influence over his or her followers on social media. This can […]
