Online Marketing

/Online Marketing
14 03, 2019

You Can Now Listen to the Internet?

2019-07-29T08:44:01-07:00March 14th, 2019|

TAYL – Turn websites into podcasts. The acronym stands for T(alk) A(t) Y(ou) L(ater) and is pronounced “tale”. This new service allows people to literally listen to the internet. Sounds interesting right? TAYL uses machine […]

12 03, 2019

T-Mobile & Its Marketing Genius

2019-07-29T08:46:39-07:00March 12th, 2019|

When we think of cell phone carriers we normally think of AT&T and Verizon. It’s usually one or the other. However, T-Mobile is gaining ground and experiencing rapid growth with a cell-service that isn’t as good as the major players. You may be thinking: How can a company […]

22 02, 2018

Here’s Our Top 5 Favorite HubSpot Tools

2019-07-29T10:59:13-07:00February 22nd, 2018|

Every marketer knows the hassle of managing content, mass emails, drip campaigns, and so many other tools that go into managing MQLs and current customers. In short, there’s always a lot of work and so little time to do it all equally. This is why we use HubSpot […]

24 01, 2018

Testimonials: One of the Best Marketing Tools

2019-08-01T14:22:59-07:00January 24th, 2018|

The tools we use in marketing are constantly changing, and sometimes constantly dying. Remember when direct mail and print advertising was considered the only way? Then, the internet showed up and now we have social media, blogging, PPC advertising, and so much more at […]

18 12, 2017

Topic Clusters: The New SEO Strategy

2019-08-01T14:39:02-07:00December 18th, 2017|

Online search behavior is changing. People are now searching with the assumption that search engines can recognize intent. Instead of searching “San Diego Restaurants” people are searching “What Should I Have for Dinner”. This presents a new way for search engines to crawl for content and […]

6 12, 2017

Facebook is Now Testing Pre-Roll Ads

2019-07-29T10:52:55-07:00December 6th, 2017|

After banning them for quite some time, Facebook is now allowing advertisers to take advantage of pre-roll in-stream ads. Facebook plans to test them at the start of Watch shows and advertisers can already start setting up mid-roll ads.

This roll out […]

27 11, 2017

Amazon Spark: A Social Channel Meant for Influencers

2019-07-29T10:10:23-07:00November 27th, 2017|

Back in July, Amazon released Amazon Spark, an Instagram/Pinterest inspired social media platform for users to view and shop. While posting and engagement is only reserved for Prime members, anyone can access, view, and shop with the photographs with shopping carts inserted on the […]

9 11, 2017

Google Analytics and Social Media Campaigns: A Game Changer

2019-07-29T10:55:54-07:00November 9th, 2017|

Google Analytics, the tool that does it all. From how many visitors to how long sessions are, Google Analytics is an essential tool for today’s savvy marketer. G.A. has the power to also tell you where your social media referrals are coming from, but not how to determine […]

3 11, 2017

The Customer Journey: Why the B2C Template doesn’t work in B2B

2019-08-01T14:32:50-07:00November 3rd, 2017|

We are in the Age of the Customer. They are in control of their journey and the goal is to meet them wherever and whenever they want to be met through several channels. In addition to that, each channel and tool must be communicated to differently.

The Customer Journey […]

29 06, 2017

How Brands Are Becoming Successful With Influencer Marketing

2017-06-29T19:02:12-07:00June 29th, 2017|

Influencer marketing isn’t only about promoting products that promise happy results. Influencer marketing is about leveraging influencers to increase brand awareness of your products through their social media accounts.

A social media influencer is someone who carries influence over his or her followers on social media. This can […]