Marketing has really been around since the dawn of time. According to the History Cooperative, ancient China and India were the first cultures known to use “persuasive communications” for selling their goods and services. The actual term marketing wasn’t coined until well after the Industrial Revolution. At a […]
TAYL – Turn websites into podcasts. The acronym stands for T(alk) A(t) Y(ou) L(ater) and is pronounced “tale”. This new service allows people to literally listen to the internet. Sounds interesting right? TAYL uses machine […]
When we think of cell phone carriers we normally think of AT&T and Verizon. It’s usually one or the other. However, T-Mobile is gaining ground and experiencing rapid growth with a cell-service that isn’t as good as the major players. You may be thinking: How can a company […]
The digital landscape is always changing. It has changed the way we communicate with each other. Marketing is no different. Today’s brands are utilizing websites, social media, blog posts, video, and more to engage with their customers. These digital tools have changed the way we communicate and study […]
Website tracking has become one of the most useful practices for businesses to analyze data such as conversion rates, click-through rates, site visitors and more. While it is easy to track a 100% online conversion, E-Commerce sites with storefronts have a difficult time tracking if the conversion of […]
**Disclaimer: We are not attorneys and this should not be considered legal advice. Please speak to your legal counsel to learn how the California Consumer Privacy Act effects you and your business.
In the wake of data breaches and selling data, privacy has been the main focus of consumers. […]
Names are important. Aside from identification, the name of your brand has impact. Sometimes it is a slight change to convey more variety in your products or services. It can also be a complete overhaul with a brand new identity all together. As of late, many brands are […]
Creating and implementing a solid marketing strategy can be daunting, time consuming, and full of opinions from different departments and leadership positions. Most marketers are looking for efficient ways to fill their sales funnel and generate lead. Typically, they are using an outbound marketing method. However, with the […]
A new study shows that participants that were sent messages containing emojis scored higher on memory than those that were sent messages without them.The same study also found that emojis can portray your business as friendly. So, what does it all mean? Well, it means that emojis help […]
Social Media is currently in a strange place. And with the most recent issue being trust, thanks to Facebook, consumers are having a really hard time now that the negative aspects of social media are in the limelight. Between this and the negative health effects that have risen, […]
