Social Media

/Social Media
20 04, 2018

Emojis That Can Increase Social Media Engagement

2019-07-29T10:50:07-07:00April 20th, 2018|

A new study shows that participants that were sent messages containing emojis scored higher on memory than those that were sent messages without them.The same study also found that emojis can portray your business as friendly. So, what does it all mean? Well, it means that emojis help […]

21 03, 2018

It’s Not a Data Breach. It’s Big Data in the Hands of Silicon Valley.

2019-08-01T09:49:57-07:00March 21st, 2018|

Facebook’s time in the spotlight has been trying for them. As stock value drops and class action suits begin, it’s clear that the Cambridge Analytica & Facebook debacle has escalated. The word being used to describe this mess: “a data breach.” The reality is that Facebook has not […]

9 03, 2018

What to Expect from Facebook’s New Algorithm

2019-08-01T15:42:52-07:00March 9th, 2018|

The future of Facebook seems a bit daunting. Zuckerberg’s announcement on algorithm changes have somewhat put a lot of marketers and businesses in a state of unrest. But the main question they’re asking: “How exactly will this affect my presence on Facebook?” Engagement is playing a big part […]

27 02, 2018

Don’t Underestimate the Power of the Influencer

2019-07-29T10:38:22-07:00February 27th, 2018|

Despite its setbacks, social media influencers are an essential marketing tool. Influencers have the power to sway customers into purchasing a product or leaving a brand all together. And with Snapchat’s most recent loss in stock, courtesy of Kylie Jenner, it’s worth noting the power these people have […]

12 02, 2018

Snapchat Entices Advertisers with Ad Credits

2019-08-01T12:24:11-07:00February 12th, 2018|

Source: REUTERS/Lucas Jackson/File Photo

Snapchat officially has a new look made for smooth functionality and a hip user experience. At this point, it only makes sense for Snap to start attracting advertisers to the platform. While they have had a tough time selling to advertisers, which caused the […]

30 01, 2018

How to Integrate Social Media into Your Strategy

2019-07-22T16:03:35-07:00January 30th, 2018|

Social media went from a fun social activity to a marketing asset fairly quickly. Social media now plays a pivotal role in your company’s lead generation and online social presence. A potential lead will be more likely to go with a business who has at least one active […]

2 01, 2018

Stories Everywhere: A Possible Endeavor to Save SnapChat

2019-08-01T12:28:12-07:00January 2nd, 2018|

Source: Reuters

SnapChat has been on a steady decline and saw no profits in 2017. From daily active user decrease to CNN pulling their SnapChat feature only a couple of months later after the initial launch, SnapChat seems to be out of luck. Only two days […]

29 12, 2017

Facebook is Cracking Down on Pages that Solicit Engagement

2019-07-29T10:51:56-07:00December 29th, 2017|

Source: Facebook

Facebook took a further step in cracking down on Pages that try to work around the News Feed algorithm. Currently, the algorithm shows friends and pages that you mostly engage with through likes, comments, and shares.This has resulted in pages soliciting for engagement, which […]