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Why Influencer Engagement Rates are at All Time Lows and What Businesses Should Take Away
With engagement rates at all-time lows, it seems like influencers might not be as influential as they once were. One study from Mobile Marketer indicated that engagement rates have hit historic lows for not only sponsored, but also influencers’ organic posts.
The study showed that […]
5 Content Curation Tips Every Marketer Should Know
Staying on top of your social media game isn’t only about creating your own content, it’s also about curating content. Curating content means sharing articles, images, videos, etc. that were created and published by someone else.
You should know by now […]
Virtual Influencers Now Have Millions of Followers on Social Media – Here’s What Brands Should Know
Virtual influencers are just about everything trend-seekers idealize in a person: they’re cool, they’re popular, and they’re good-looking. But, they’re not real.
Virtual influencers are computer-generated personas used by companies to promote products and services through social media. The problem is, they’re almost so real that an unsuspecting customer […]
Trying to Drive Traffic to Your Blog? You Need Social Proof.
When it comes to creating a blog, you’ve probably searched every corner of the internet for ways to drive traffic to your blog.
A lack of blog traffic doesn’t mean your blog is bad. People just haven’t paid attention to what you say yet because […]
5 Books to Become a Better Marketer
Marketing has really been around since the dawn of time. According to the History Cooperative, ancient China and India were the first cultures known to use “persuasive communications” for selling their goods and services. The actual term marketing wasn’t coined until well after the Industrial Revolution. At a […]
10 Quotes to Help You Master Marketing:
Marketing advice is plentiful, but what actually works? Sometimes it just comes down to keeping it simple. It’s so easy to get caught up in all the different marketing strategies and social media platforms; but at the end of the day, marketers are only having conversations with regular […]
You Can Now Listen to the Internet?
TAYL – Turn websites into podcasts. The acronym stands for T(alk) A(t) Y(ou) L(ater) and is pronounced “tale”. This new service allows people to literally listen to the internet. Sounds interesting right? TAYL uses machine […]
T-Mobile & Its Marketing Genius
When we think of cell phone carriers we normally think of AT&T and Verizon. It’s usually one or the other. However, T-Mobile is gaining ground and experiencing rapid growth with a cell-service that isn’t as good as the major players. You may be thinking: How can a company […]
Bill Gates: Five Technologies to Watch in 2019
From an interview with the MIT Technology Review, Gates listed the most innovative technologies to be on the lookout for in 2019. Enjoy the list as it’s from one of the greatest minds of our time. My favorite is #5, the smooth-talking AI assistants. What’s yours?