16 07, 2019

Trying to Drive Traffic to Your Blog? You Need Social Proof.

2019-07-16T16:05:23-07:00July 16th, 2019|

When it comes to creating a blog, you’ve probably searched every corner of the internet for ways to drive traffic to your blog.

A lack of blog traffic doesn’t mean your blog is bad. People just haven’t paid attention to what you say yet because […]

18 06, 2019

The Future of Brand Growth is Premiumization

2019-06-18T14:05:15-07:00June 18th, 2019|

Generic brands are evolving in the competitive landscape, and they are no longer bearing the label of poor quality. In fact, generic brands today increasingly match the quality and consistency of name-brand products. Product lines like Amazon “Basics,” Whole Foods “365,” Target “Market Pantry,” and others are becoming […]

15 03, 2019

10 Quotes to Help You Master Marketing:

2019-03-14T09:46:14-07:00March 15th, 2019|

Marketing advice is plentiful, but what actually works? Sometimes it just comes down to keeping it simple. It’s so easy to get caught up in all the different marketing strategies and social media platforms; but at the end of the day, marketers are only having conversations with regular […]

29 05, 2018

How AI is Changing Video Marketing

2018-05-29T17:58:28-07:00May 29th, 2018|

AI and big data have revolutionized digital marketing. It has changed the way we target ads, content, and analytics. Despite all of these changes, the relationship between marketing and big data does not get the same amount of attention as all of the other capabilities. This is especially […]

9 05, 2018

Ways to Improve Your Facebook Ad Conversions

2018-05-09T18:52:45-07:00May 9th, 2018|

Facebook users spend approximately 50 minutes a day scrolling through Facebook and their apps. However, changes in the algorithm effect what people are seeing and if Facebook ads is your game, then it’s quite challenging. With the new algorithm focusing on engagement, businesses are having a hard time […]

8 03, 2018

Takeaways from Social Media Marketing World 2018

2018-03-08T18:09:41-07:00March 8th, 2018|

Source: Social Media Marketing World

Social Media Marketing World was definitely one for the books with inspiring keynotes, amazing workshops and the opportunity to meet people and experts from all over the world. It was definitely one for the books and there were some takeaways to be had […]

23 02, 2018

Why Netflix’s Digital Marketing Strategy is Spot On

2018-02-23T16:30:01-07:00February 23rd, 2018|

Almost everyone loves Netflix. That’s a fact. It’s convenient, engaging, and the original content is almost superb. But it’s not just the original content that keeps people at home binge watching, it’s their amazing digital marketing techniques used to acquire new customers and retain existing ones. They […]

6 02, 2018

Super Bowl 2018: Our Top Picks

2018-02-06T00:05:54-07:00February 6th, 2018|

There’s three kinds of people who watch the Super Bowl. Those who watch the game, those who are just in it for the ads, and those that are in it for both. We are the latter (especially since Angie is a Patriots fan), but we love our fair […]

12 01, 2018

Can Diet Coke’s Rebranding Convince Millennials to Drink Soda?

2018-03-06T22:27:32-07:00January 12th, 2018|

Source: AdWeek

After 35 years, Diet Coke has been rebranded with a slimmer can and new flavors with the same Diet Coke taste. Since Coca-Cola rarely makes physical changes to their products, it’s fair to question what exactly brought upon the change of not only a […]

1 12, 2017

Spotify’s End of Year Campaign is a Hit, Again

2017-12-01T17:57:17-07:00December 1st, 2017|

Spotify’s data-driven end of year campaigns are almost always a hit among consumers. With 2016 showcasing weird moments throughout the year, Spotify took a different turn and catered this year’s campaign to 2018 resolutions. Although all of the ads have different copy, they’re unified by the same color […]