Content Marketing

/Content Marketing
21 05, 2018

Consistency: The Key to a Successful Content Marketing Strategy

2019-07-29T10:36:01-07:00May 21st, 2018|

Content can be catered to any stage in the buyer’s journey and generate more qualified leads. This is why most marketers have some kind of a content marketing strategy. And with 91% of B2B marketers using content to engage their audience, it’s clear that content marketing brings a […]

9 04, 2018

How to Tackle Your Blog with Confidence

2019-07-30T08:14:22-07:00April 9th, 2018|

Blogging can offer many SEO benefits and can make your company look like an industry thought leader. It is also an opportunity to be honest and transparent as a company. But, despite all of the benefits, it can be a daunting and overwhelming task for some people. The […]

31 01, 2018

Don’t Waste Your Content, Recycle It!

2019-07-29T10:44:52-07:00January 31st, 2018|

For those that have been creating blog content for quite some time, a collection can add up sometimes going back years. Some may even make the suggestion to delete them or archive them to clear room on your website for more blog posts, but don’t give in! If […]

19 12, 2017

Voice Optimization May Be the Future for Brands

2019-08-01T15:03:56-07:00December 19th, 2017|

Source: Jameson; Created by: AdWeek

Jameson created a skill within Google Home & Google Assistant to help you make drinks and suggest toasts. While this isn’t their first go at experimenting with new technology, Jameson as a brand is trying to stay ahead of the game. […]

18 12, 2017

Topic Clusters: The New SEO Strategy

2019-08-01T14:39:02-07:00December 18th, 2017|

Online search behavior is changing. People are now searching with the assumption that search engines can recognize intent. Instead of searching “San Diego Restaurants” people are searching “What Should I Have for Dinner”. This presents a new way for search engines to crawl for content and […]

14 12, 2017

Why Kraft’s Latest Advertisement is Flawless

2017-12-14T18:30:46-08:00December 14th, 2017|

Without selling a single product, Kraft sold themselves and entered the hearts of anyone who watches this video. In an effort to be more relevant with today’s families has released an advertisement that will move not just parents, but older kids as well. Their ad, “Family […]

11 12, 2017

How Brands are Using Push Notifications to Stand Out

2019-07-29T11:10:42-07:00December 11th, 2017|

Push notifications have allowed us to stay constantly in the loop with the latest tweet and breaking news filling our phone screens. Some social media platforms and publishers even have teams dedicated to crafting the messages that are shown in push notifications. With 77% of […]

8 12, 2017

Budweiser’s New Ad Works, But Not All Around

2019-07-29T10:16:59-07:00December 8th, 2017|

Budweiser has been known to release advertisements that are either hilarious or tear jerkers. From clydesdales, to hosting parties in different cities, to having their own election, Budweiser really utilizes their advertising budget to say the least. This year’s notable ad involves prohibition. On the anniversary […]

7 12, 2017

How Retailers are Competing with Amazon this Holiday

2019-07-29T11:40:10-07:00December 7th, 2017|

Retailers this year have taken a new holiday ad strategy. With 2017’s Cyber Monday being the largest online sales day in history, big chain retailers have had to change how they attract customers into their physical stores. They’re straying from the traditional, heart wrenching, […]

29 11, 2017

Coco & The Book of Life: The Difference is in Marketing

2019-07-29T10:34:04-07:00November 29th, 2017|

Coco, since its release, has seen widespread success across the U.S. and Mexico. Upon the original release of the trailer, many took to the internet to express their outrage over the Pixar stealing concepts from The Book of Life, another film centered around Dia de Los […]