Digital Marketing

/Digital Marketing
20 03, 2019

5 Books to Become a Better Marketer

2019-07-23T09:50:39-07:00March 20th, 2019|

Marketing has really been around since the dawn of time. According to the History Cooperative, ancient China and India were the first cultures known to use “persuasive communications” for selling their goods and services. The actual term marketing wasn’t coined until well after the Industrial Revolution. At a […]

17 05, 2018

HubSpot Tracking Does Way More Than You Think

2019-07-30T08:15:31-07:00May 17th, 2018|

HubSpot offers many different tools. People usually pay attention to the bigger things like automated drip campaigns, email marketing, lead scoring, reporting and social media tracking. But one of the most overlooked tools is the Website Tracking Code. Website tracking through HubSpot can provide you with details such […]

22 03, 2018

Why Digital Advertising is Now a Two Way Street

2019-07-23T09:47:50-07:00March 22nd, 2018|

Digital advertising has, without a doubt, become more and more of a necessity as social media and other digital realms create a pay-to-play atmosphere for businesses. But the rise in digital advertising has also come with a rise in disgruntled online users, according to a new study by […]

23 02, 2018

Why Netflix’s Digital Marketing Strategy is Spot On

2019-07-29T08:05:31-07:00February 23rd, 2018|

Almost everyone loves Netflix. That’s a fact. It’s convenient, engaging, and the original content is almost superb. But it’s not just the original content that keeps people at home binge watching, it’s their amazing digital marketing techniques used to acquire new customers and retain existing ones. They […]

22 02, 2018

Here’s Our Top 5 Favorite HubSpot Tools

2019-07-29T10:59:13-07:00February 22nd, 2018|

Every marketer knows the hassle of managing content, mass emails, drip campaigns, and so many other tools that go into managing MQLs and current customers. In short, there’s always a lot of work and so little time to do it all equally. This is why we use HubSpot […]

9 02, 2018

Buyer Personas: The Framework for Successful Campaigns

2019-07-29T10:19:05-07:00February 9th, 2018|

Source: sellbrite

More often than not, marketers create campaigns and brands based on assumptions. They don’t think about who they’re targeting, the things they do, and/or what they enjoy. Do they have a family or drive a specific car? Do they buy high end or generic? These can […]

2 02, 2018

Quality Over Quantity: The Power of Account Based Marketing

2019-08-01T10:19:42-07:00February 2nd, 2018|

Account-based marketing is so popular and incredibly present among companies. ABM is a strategic form of business marketing that focuses on a company (account) and treats it like its own market. This is useful for companies that has multiple people that are part of the decision making process, […]

24 01, 2018

Testimonials: One of the Best Marketing Tools

2019-08-01T14:22:59-07:00January 24th, 2018|

The tools we use in marketing are constantly changing, and sometimes constantly dying. Remember when direct mail and print advertising was considered the only way? Then, the internet showed up and now we have social media, blogging, PPC advertising, and so much more at […]