Marketing has really been around since the dawn of time. According to the History Cooperative, ancient China and India were the first cultures known to use “persuasive communications” for selling their goods and services. The actual term marketing wasn’t coined until well after the Industrial Revolution. At a […]
HubSpot offers many different tools. People usually pay attention to the bigger things like automated drip campaigns, email marketing, lead scoring, reporting and social media tracking. But one of the most overlooked tools is the Website Tracking Code. Website tracking through HubSpot can provide you with details such […]
Social Media is currently in a strange place. And with the most recent issue being trust, thanks to Facebook, consumers are having a really hard time now that the negative aspects of social media are in the limelight. Between this and the negative health effects that have risen, […]
In 2017, many people predicted that marketers will be optimizing search for voice due to devices like the Echo, Google Home, and the Google Assistant app. And towards the end of the year, brands like Jameson started dabbling in to those functionalities. In early 2018, word spread […]
Digital advertising has, without a doubt, become more and more of a necessity as social media and other digital realms create a pay-to-play atmosphere for businesses. But the rise in digital advertising has also come with a rise in disgruntled online users, according to a new study by […]
Almost everyone loves Netflix. That’s a fact. It’s convenient, engaging, and the original content is almost superb. But it’s not just the original content that keeps people at home binge watching, it’s their amazing digital marketing techniques used to acquire new customers and retain existing ones. They […]
Every marketer knows the hassle of managing content, mass emails, drip campaigns, and so many other tools that go into managing MQLs and current customers. In short, there’s always a lot of work and so little time to do it all equally. This is why we use HubSpot […]
Source: sellbrite
More often than not, marketers create campaigns and brands based on assumptions. They don’t think about who they’re targeting, the things they do, and/or what they enjoy. Do they have a family or drive a specific car? Do they buy high end or generic? These can […]
Account-based marketing is so popular and incredibly present among companies. ABM is a strategic form of business marketing that focuses on a company (account) and treats it like its own market. This is useful for companies that has multiple people that are part of the decision making process, […]
The tools we use in marketing are constantly changing, and sometimes constantly dying. Remember when direct mail and print advertising was considered the only way? Then, the internet showed up and now we have social media, blogging, PPC advertising, and so much more at […]
