Inbound vs. Outbound Marketing & Why It Matters

[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”undefined” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text]

Creating and implementing a solid marketing strategy can be daunting, time consuming, and full of opinions from different departments and leadership positions. Most marketers are looking for efficient ways to fill their sales funnel and generate lead. Typically, they are using an outbound marketing method. However, with the rise of technology and the internet, inbound marketing is the forward thinking way to go. But, what is the difference between outbound and inbound?

Outbound Marketing

This is considered to be the traditional method of marketing by reaching directly to potential customers. Outbound includes trade shows, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. The idea behind outbound marketing is to get your message out to a wide audience and hope that it resonates with some of them. Overall, it is becoming less effective.

The average person is flooded with over 2,000 outbound marketing interruptions per day. They also have the ability to block phone numbers with Caller ID, block email addresses with spam, and are subscribing to ad-free services like Netflix, Spotify, and Sirius XM. Not only that, more people are doing research online for products and services instead of flying out to a trade show or seminar.

Inbound Marketing

Inbound marketing does the opposite. It is a technique that allows you to “be found” by potential customers. Inbound Campaigns have three key components:

Content – Content creation is the core of Inbound Marketing. Creating useful content can help generate higher quality leads and can help retain current customers. For example, you can have a blog with content that talks about the solutions your product/service has to offer that people can subscribe too.

Search Engine Optimization (SEO) – By optimizing your website pages and blog posts with keywords, it will be easier for potential customers to find your website. The idea is to maximize your search presence.

Social Media – Utilizing social media helps spread your content to audiences you may not have captured via a direct search. This also helps spread your content to a wider audience as people share content that can be helpful to others.

As technology advances, Inbound is the most efficient way of allocating your resources. Inbound Marketing helps in reducing overall costs and more focused prospect targeting. Inbound is definitely an investment, but worth the cost that will give you better, more cost efficient results, compared to outbound.


Latest Blog Post

Google Set to Release Analytics Update

  At this year’s Google Marketing Livestream, Google announced major updates coming to Analytics later this year. This update includes new privacy-safe solutions using machine

Read More

More Blog Posts (FPO)

Are PETs the Future of Advertising?

Privacy-enhancing technologies (PETs) are technologies that are designed for personal data protection by minimizing the amount of data processed and maximizing data security. They can

Read More »
Incitrio provides stronger
Brand Intelligence for B2B

Free Strategy Consultation.
Meet with a specialist to talk through your specific challenges and discover if Incitrio is right for you.