Facebook Introduces New Fundraiser Tools for Nonprofits

Facebook Fundraiser Tool

Facebook Fundraiser Tool

On November 18th, Naomi Gleit, VP of Product Management, introduced Facebook’s new fundraiser tool to allow people to donate to charities without leaving Facebook. As a way for nonprofits to help reach new supporters, they will now have a better chance at increasing engagement in their community and get the valuable funding needed to support their great work.

Facebook has become a global community where volunteers, donors, and activities can utilize the platform to engage in like-minded people to share and promote a common goal to make the world a better place. To date, Facebook has facilitated fundraising for disaster reliefs, searches for missing people, and bringing attention to common causes that people care about. As a way to better enable these connections, Facebook’s new tool, fundraisers, will improve their Donate button so that it will make it easier for supporting parties to donate to a cause without leaving Facebook.

Here is how nonprofits can utilize Facebook to gain traction for their causes:

Specific Campaign Fundraiser Page

The fundraiser tool allows you to create a dedicated campaign to one project right from your Page. Now you can tell a story, rally supporters and collect donations without leaving Facebook. In addition, you can track how successful you have been in reaching your goals.

Ways To Reach More People That Care

  • Share fundraisers with people who are following your Page.
  • Invite supporters to join.
  • Share your fundraiser campaign and invite friends.

Ways To Engage Your Supporters

  • Use photos and videos to share your story.
  • Start discussions and encourage Page followers to post.
  • Update followers when you reach your fundraiser goal.

Ways to Increase Donations

Facebook Fundraiser Tool

  • Add the button to your Page and posts to make it easier for supporters to donate. Alternatively, the button can also be redirected to a specific webpage of your choice.
  • Customize donation amounts and collect funds from anywhere in the world.
  • Give donors the ability to share their donations with their followers.

Current fundraisers that are testing Facebook’s fundraiser tool:

  • Mercy Corps
  • National Multiple Sclerosis Society
  • World Wildlife Fund
  • Water.org
  • The Nature Conservatory
  • The Humane Society of the United States
  • National Network to End Domestic Violence
  • The National Center for Missing & Exploited Children
  • American Diabetes Association
  • And more…

It is anticipated that Facebook’s fundraiser tool will soon be available to 501c3 nonprofits very soon.

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