Facebook Fundraiser Tool

On November 18th, Naomi Gleit, VP of Product Management, introduced Facebook’s new fundraiser tool to allow people to donate to charities without leaving Facebook. As a way for nonprofits to help reach new supporters, they will now have a better chance at increasing engagement in their community and get the valuable funding needed to support their great work.

Facebook has become a global community where volunteers, donors, and activities can utilize the platform to engage in like-minded people to share and promote a common goal to make the world a better place. To date, Facebook has facilitated fundraising for disaster reliefs, searches for missing people, and bringing attention to common causes that people care about. As a way to better enable these connections, Facebook’s new tool, fundraisers, will improve their Donate button so that it will make it easier for supporting parties to donate to a cause without leaving Facebook.

Here is how nonprofits can utilize Facebook to gain traction for their causes:

Specific Campaign Fundraiser Page

The fundraiser tool allows you to create a dedicated campaign to one project right from your Page. Now you can tell a story, rally supporters and collect donations without leaving Facebook. In addition, you can track how successful you have been in reaching your goals.

Ways To Reach More People That Care

  • Share fundraisers with people who are following your Page.
  • Invite supporters to join.
  • Share your fundraiser campaign and invite friends.

Ways To Engage Your Supporters

  • Use photos and videos to share your story.
  • Start discussions and encourage Page followers to post.
  • Update followers when you reach your fundraiser goal.

Ways to Increase Donations

Facebook Fundraiser Tool
  • Add the button to your Page and posts to make it easier for supporters to donate. Alternatively, the button can also be redirected to a specific webpage of your choice.
  • Customize donation amounts and collect funds from anywhere in the world.
  • Give donors the ability to share their donations with their followers.
Current fundraisers that are testing Facebook’s fundraiser tool:
  • Mercy Corps
  • National Multiple Sclerosis Society
  • World Wildlife Fund
  • Water.org
  • The Nature Conservatory
  • The Humane Society of the United States
  • National Network to End Domestic Violence
  • The National Center for Missing & Exploited Children
  • American Diabetes Association
  • And more…

It is anticipated that Facebook’s fundraiser tool will soon be available to 501c3 nonprofits very soon.