Hubspot is a powerful platform that can help you streamline your marketing, sales, and customer service efforts, allowing your team to work more efficiently than ever before! However, it’s important to make sure that you’re making the most out of your amazing investment. Here are 3 essential Hubspot optimizations you need to employ right now:
Data Hygiene is Key in Hubspot
One of the key benefits of Hubspot optimization is the ability to store and manage all of your customer and prospect data in one place. However, this can quickly become overwhelming if you don’t organize it and keep it clean. Take the time to create custom properties that accurately reflect your business and your customers. Set standard naming conventions for things like lists and workflows. Make sure there are processes in place to decrease the likelihood of duplicates and stay within your marketing contact tier. This will make it easier to segment your audience, create targeted marketing campaigns, and keep your database as clean as possible.
Automate your Processes
We can’t stress this enough: Utilize those workflows! You can optimize Hubspot by setting up workflows to automatically send emails or assign tasks based on certain criteria. You can also use workflows to transfer over property values or have actions taken based on steps initiated by your team or a contact. Utilize the chatbot functionality to answer frequently asked questions on your website. By automating internal Hubspot processes, you can free up your team to focus on more high-value tasks and ultimately get more work done.
Build Reports and Dashboards
We all know how crucial reporting is, so why not keep it all in one place? Hubspot has the ability for you to either create a custom dashboard just for you, or your entire team. Use the analytics tools to track your website traffic, email open rates, conversion rates, and/or how contacts are moving through the deal pipeline. This will help you identify areas that need improvement so you can adjust your strategy accordingly.
To Sum Up Hubspot Optimization
Optimizing your HubSpot portal requires a combination of organization, automation, and monitoring. By following these tips, you can make the most of this powerful platform and take your business to the next level.