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Knowing your target audience matters, yet not a lot of people could tell you right off the bat who their target audience is. This results in marketing strategies that are sporadic and it will show with a lack of audience engagement.
Honing in on a target audience is essential to keeping your brand relevant.By trying to appeal to the masses, your brand does not reach the right audience that could be buying your product. Plus, once you’ve tapped into your target, it’s 100% coasting from there.
However, the path to your target audience requires some work. Here’s some ways to find your target audience and then reach them:
Define your ideal customer
If you’re simply assuming who your ideal customer is based on your or someone else’s buying habits, you’re going about it the wrong way. Creating customer personas would be a great place to start. Give them a name, age, income, and place them in a location. Think about what they do in their spare time, what social media they’re using frequently, and what are their daily needs and problems.
Every customer persona is going to be different depending on your business, but that’s the point. Your audience is as unique as your brand.
Social Media is Key
With over ⅓ of the world population active on social media, it is critical to take advantage it. For example, looking at popular hashtags within your market will tell you how exactly your audience is interacting with different types of posts. You can also look for trends such as when they’re posting and what they like to discuss. This can allow you to hone in on which specific platforms work best for your audience.
Look at Where You Stand Among Competitors
Look at price points and marketing styles and focus on what is and isn’t working. Focus on how everything is unique to their brand and compare their strategies to yours. Look for places that allow you to differentiate yourselves from your competitors.
Understand Your Analytics
Looking and understanding your audience analytics allows you to make more informed decisions about how to attract your audience. Google Analytics should be your primary go-to in addition to other analytics resources you may have. There’s a lot of data to look at, so here’s some places to put your focus:
- Pay attention to the channels that are attracting the most traffic and customers
- What types of content are the most popular among your target audience
- Focus on what pages your audience is spending a lot of time on that aren’t bouncing.
If you want to track how a social media campaign is performing, Google has UTM Parameters that will help Google Analytics read the data.
By keeping all of these things in mind, it should be somewhat seamless when it comes to targeting your audience. Pay attention to your analytics data and research how your customers are interacting within your industry. In turn, you will be catering content made for them no matter where in the customer journey they may be.