How A.I. is Changing Influencer Marketing

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Influencers have become an important aspect in social media marketing. They reach consumers like never before with 41% of marketers claiming that they have seen more success with influencers than traditional advertising efforts. However, finding the right influencer can be a challenge. Many companies are now partnering with Influential, powered by IBM Watson, to help build campaigns and connect brands to influencers.

Influential breaks down your social landscape to help filter your choices when looking at influencers. With 20,000+ influencers out there, Influential helps match brands with the right people not only based on demographic and contextual relevancy, but also by personality type.Influential Select relies on 47 key traits or attributes that make up an individual personality. It also helps with social listening to determine how others are talking about your brand and cater campaigns based on that information.

For example, Hyundai has utilized Influential to create a successful Influencer Campaign for their “Better Drives Us” platform. They found influencers to promote the different ways they gave back to the community and how the Hyundai Sonata took them there.

To pull it all together, A.I. is matching brands with the right influencers to create successful campaigns and it’s pretty awesome. Hyundai’s campaign received 100% positive sentiment and 15 million gross impressions. While social media influencers are still a new landscape to most marketers, it’s clear that finding the right influencers create effective campaigns and drive the right buyers to your brand.


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