WHAT IS BLUE OCEAN STRATEGY?
Any company, regardless of industry, can move your brand into optimal differentiation and away from heavy competition by positioning for success within the “blue” ocean canvas map.
Blue Ocean & Your Business
1. Make the competition irrelevant
2. Create & capture new demand
3. Alight company in pursuit of differentiation & lowered cost
4. Break the value-cost trade-off
5. Create uncontested market space
YOUR BRAND & THE THREE C’S
Company analysis takes a hard look at where your brand is positioned right now, and where it should be in the future.
Competitive analysis closely examines your brand’s strengths and weaknesses, and how it stacks up to your competition.
Customer persona analysis creates archetypes that enable market segmentation and personalization, and maximum campaign ROI.