Branding Services Overview
The word “branding” is such a challenging term. This one word has so many different meanings that it’s hard for agencies and marketers to share a common language and framework for building a brand foundation when we’re each starting from a different perspective. At Incitrio, we integrate our proprietary branding philosophy into every part of our process to ensure we position our final work product for maximum effectiveness. For Incitrio, it’s all about the 4 P’s…
- Personality — Which values represent your brand at its best?
- Promise — How will your brand change or impact the world?
- Positioning — What makes your brand different or better?
- Performance — Does your brand align with your business goals?
Branding Firm Strategy, Methodology, & Process
It all begins with defining your business, sales, and marketing objectives. Where do you see your company 2-5 years from now? Do you want more business from existing customers or new customers? What are the biggest challenges your brand is currently facing? If your brand is performing at its best, what kind of results would you expect to see? Then, we take a look at the three C’s: Company, Competition, and Customer.
Our company a.k.a. corporate brand analysis takes a hard look at where your company is right now, what is or is not working, and where you would like your brand to be in 5-10 years. We partner with you to identify ways we can use branding to raise your multiple of EBITDA (if M&A is part of your exit strategy) or enhance your brand equity and awareness (if IPO is your desired next step). Then, we make sure all of your branding tactics mesh with that ultimate vision.
Our competitor analysis seriously examines your brand and your competition’s strengths and weaknesses to develop a profile of opportunities and threats. By creating a Blue Ocean Competitive Canvas Map and strategy, we can then discover the best ways to leverage your strengths and capitalize on your competitors’ weaknesses in order to increase sales and maximize profitability.
Our customer/client analysis develops a profile and map for your marketing team to understand the psychographic needs of your audience and enables our design team to create customized solutions based on the best ways to reach your target. Each customer-focused campaign might consist of different variables, but clients will receive an overall strategy that clearly explains how tactics will be chosen and the ways they will be applied and changed across the different demographics.
Lastly, we take careful consideration of the best ways to position your company with regards to your competition and customer archetypes so that your goals are met. Whether your goals are to position for acquisition, increase conversions, or maximize marketing budget and demonstrate ROI, our customized approach guarantees that your marketing dollars are well spent.