Snapchat officially has a new look made for smooth functionality and a hip user experience. At this point, it only makes sense for Snap to start attracting advertisers to the platform. While they have had a tough time selling to advertisers, which caused the company to gain zero profit, they’re about to change that. And with Facebook losing 1 million of their 18-24 users last quarter to Snapchat, it’s their time to shine.
Snap, Inc.’s solution to enticing advertisers is by giving ad credits. However, these ad credits don’t go to just anyone. Snap is giving free ad credits to non-Snapchat advertisers that have run vertical video ads via Instagram Stories, Pinterest, and other mobile publishers. Essentially, Snap is giving a free-trial to advertisers. And with Snapchat seeing growth in its daily active users, this is a great way for advertisers to reach the 18-24 demographic.
This initiative started because Snapchat showed the effectiveness and affordability of its ads during their fourth quarter and full year 2017 earnings call last week. Overall, Snapchat’s future seemed incredibly bleak and uncertain. But, this shift in users along with their polished user interface will hopefully attract advertisers and allow Snapchat to finally profit.