We’ve been writing about voice optimized content and how it will pave the future for marketing in the near future. Some time this year that could possibly change. There are reports going around that this year, Amazon’s AI, Alexa, will be optimized for advertising with partnerships from select consumer companies.
According to CNBC, Amazon is currently in talks with Clorox, Proctor & Gamble, and many other consumer companies. Amazon is also reportedly testing out different ad types like video and promoted paid search results. These ads, however, will not be anything like the conventional ads heard on Pandora or like radio commercials. What makes these ads unique and essential, is that they’re more targeted.
The Amazon Echo already has access to third party apps like Dominos and Starbucks where you can order a pizza or a frappuccino. A possibility could be that when you’re ordering Clorox Wipes, for example, Amazon will recommend that you buy another Clorox product. Another scenario that could play out is when asking Alexa “What’s the best product for cleaning a carpet stain?”, she could recommend products from companies that have paid or partnered with Amazon to have their product mentioned first.
All things considered, Amazon needs to tread lightly if it’s venturing into the digital advertising realm. While it means great reach, too many ads could stray users from using certain features and will stick to buying from Amazon online instead of through Alexa. It’s exciting to see where this will go if it comes into fruition and how it will play out going against Google for search and ad dominance.