One of the biggest social network giants is making a big push in the social media-marketing realm for businesses. Users will be able to select their most popular tweets and pay to boost them directly from the analytics dashboard to create an ad. To add to the reveal, the social network said they will start selling promoted tweets outside of Twitter, on sites such as Flipboard and Yahoo Japan.
The new feature is aimed at small to medium-sized business (SMBs) that may need a faster way to get their best content in front of more people on Twitter. In 2013, Twitter launched a self-service ad platform that helped SMBs accomplish their marketing goals with Twitter. The added feature will make it simpler to manage campaigns, while only paying for the actions aligned with their marketing objectives.
Promoting tweets takes just a few clicks and the tweet will be automatically targeted to users who have similar interests as your followers. Whether a business tweeted about a new product, promotion or blog post, the promoted tweet is meant to drive measurable business results. Already, Twitter says that a promoted tweet from an SMB is 32% more likely to have users visit that business.
How it works:
- Select the tweet that most resonates with your followers.
- Choose a budget that coincides with the estimated reach that your budget would accommodate.
- Watch people engage with your tweet in real time. Optimize your content strategy as you go to drive your campaign success.
Paul May, CEO of an Austin based startup said, “The ability to promote a tweet directly from the Tweet Activity Dashboard is a huge win. Being able to quickly pinpoint content that’s performing and then target people who are naturally interested in the topic gives us a fast, effective way to grow our audience and amplify our message.”
If you want to see how the new option works in a video see below:
In order to use this feature, you must be signed up for Twitter Ads in order to use quick promote. By heading over to twitter.analytics.com you can log into your tweet activity dashboard to choose a tweet to promote. By picking the tweet with the highest number of impressions you’ll be able to output a strong engagement rate. The quick promote is available worldwide today.
