SFMOMA’s Audio Tour Experience Reimagined


SFMOMA Before & After Photos

In partnership with detour, and supported by Bloomberg Philanthropies, the SFMOMA has created an app to guide viewers through the building, and supplying them with an interactive artistic experience unlike any other.

Ultra-interesting audio content read by well-known podcasters, athletes, and other famous voices is combined with cutting edge technology to guide visitors a new experience created for the previously renovated museum. Instead of using precious viewing time to fiddle with confusing buttons like most museum apps, this one stays comfortably in your pocket, no hands required!

Public radio host Marianne McCune greets you when you first open the app, “The guides will tell you where to go. They’ll wait for you, because they know where you are too. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][awkward pause] Oh, that sounds creepy—it’s not.” Using a virtual museum map created by Apple, the app uses your phones location technology to adjust the audio according to whatever section a visitor may be viewing.

Martin Starr and Kumail Nanjiani, from HBO’s Silicon Valley, and Philippe Petit, a French high-wire walker are just a few of the big names to grace the app’s endless gallery tours. In the words of SFMOMA’s head of digital platforms Keir Winesmith, “[The tours] range from philosophical to emotional, and hilarious to strange.”

In more practical cases, finding directions to the nearest bathroom is one of the many functionalities the app features.

Upgrading their audio tour experience, the SFMOMA, considered to be the newest mind-blowing gallery spaces in the world, has reimagined the basic app-based museum tour into a new more powerful and immersive experience. Available for a free download May 14, the SFMOMA app is coming soon to a phone near you.


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