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Social Media Marketing World was definitely one for the books with inspiring keynotes, amazing workshops and the opportunity to meet people and experts from all over the world. It was definitely one for the books and there were some takeaways to be had and hot topics to be discussed.
Facebook’s Algorithm
This change in algorithm is a much bigger deal than most people believe. Facebook is prioritizing posts that have interactions and will give less priority to posts that have links to external pages, which means less traffic to your website. They will also prioritize posts with more interactions such as likes, shares, and comments within Facebook and Messenger. So how do we combat this? The current solution is that marketers will have to invest more in Facebook Advertising.
Video Isn’t Going Anywhere Soon
As years go by, video is proving to be a valuable asset within content strategy. Research shows that social media users are responding more to video in terms of content and advertising. Social Media Marketing World even had an extensive list of workshops just about video content creation, live video, and the power of video advertising.
Despite Everything, Networking is Key
SMMW brought professionals and experts in different industries from all over the world. In fact, they had a whole plaza dedicated to networking and this was key. Hearing other people’s strategies, struggles, and successes gave insight for things that you could try on your own. While marketing is not a one size fits all mold, maybe one person’s failed strategy could be your successful one.
The Past, Present, & Future of Social Media
Bryan Solis gave an exceptional keynote about where social media started, where we are now, and what we can do. While the past was optimistic and the present is bleak, the future is incredibly bright. As marketers, it’s our job to go where our audiences are and adapt to changes in algorithms and platforms. So much has changed in the past 11 years alone, but this gave wonderful insight on how to combat the bleak present, for a more optimistic future in social media.
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