Our Hottest Blog Topics in 2014

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We saw a lot of technological, marketing, and social media progress in 2014. Take a look at our top 5 trending topics from our blog this past year!

johnnieMarketing Lessons From The Johnnie Walker Brand
The Johnnie Walker Brand has a long and diverse history of bold marketing decisions. Read how their first marketing choice for going global helped build their brand in 2014.

 

legoBehind Lego’s Aggressive Marketing Strategy
From The Lego Movie to Star Wars themed Lego kits, Legos brand knows how to perfectly blend entertainment and advertising.

 

COKE2014Coke’s “Share a Coke” Campaign: An Integrated Marketing Success
Coke’s personalized campaign was a massive success because consumers can’t resist branded products “customized” just for them.


qrcodes
Why QR Codes Failed and What’s Next to Replace Them
Now that QR codes are being phased out, we can expect to see “Clickable Paper” technology emerge while smartphones get smarter.


minecraft2014
Microsoft’s Purchase of Minecraft Causes Outrage From Fans
Following the massive success of Minecraft, game fans were dismayed to find that the game was sold to Microsoft for $2.5 billion.

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