No matter the size of your business, localized content can add a lot of value to your marketing strategy. Localization takes regional and cultural lifestyle choices into account when creating content. This makes your marketing efforts far more relatable when interacting with potential customers in a certain area, even if they are hundreds of miles away from you.
Localization requires significant research and communication just like any other strategy. This post will explore ways for you to use localization to engage with new and existing customers and increase conversion rates.
Creating Content
When creating the initial content, keep the localization strategy in mind. Don’t use too many local phrases or technical wording as they could be difficult to understand. Instead, use clear and informative writing across all of your content, like blog posts or advertisements.
If you need to translate your content into a different language and you don’t have a translator, consider a translation review website. Having help from expert translators will ensure that your localization efforts are well received.
Social Proof
Social proof is one of the most important aspects of successful marketing content. Show your potential customers proof of your brand’s value by gathering data from within your company. If you don’t have enough data yet, use research studies online that support your value proposition.
To make the social proof relevant to local groups, it should be translated into the correct languages and distributed in ways that will effectively reach your audience. This will attract new customers and encourage them to interact with your brand.
Social Media
Now that you have created your localized content, you’ll want to distribute it in as many ways as possible. One of the easiest and most effective ways is through social media. By using platforms like Facebook, Instagram, and Twitter, you can reach a global audience in just a few clicks.
These platforms offer features that allow your audience to engage with you directly such as live videos, polls, and Q&As. If you are interacting with multiple different countries, be sure to have language experts ready.
SEO
Though SEO is not considered content creation, it still plays a significant role in your marketing success. Search Engine Optimization (SEO) is the process of increasing traffic to your website from search engines by ranking high on the list of results.
Keep things like keywords and formatting in mind when working on your SEO strategy. When it comes to localization, SEO will require you to optimize each language or region separately. This is because some keywords work better or worse in certain languages.
This may seem extremely complex, but several online tools make the process easier. You need to consider the words and phrases that are relevant online in the different languages and regions to which you are marketing. Including SEO as part of your localization strategy will make the most out of the marketing material that you publish.
Calls to Action
Calls to action are popular marketing tools that help brands attract new and returning customers to make a purchase.
Simple messages like “Call us now” or “Order today” typically work well. Ensure that your calls to action fit with your brand identity so that your campaign is cohesive and makes sense to your audience.
If you don’t add any kind of call-to-action in your marketing content, it is a waste of an opportunity. To localize your call-to-action, make sure you translate it and post it in a place where your target audience will see it.
In Summary
Using localized content marketing can be an incredible addition to your marketing strategy. Now consumers who may have otherwise missed your content will be able to identify and engage with your brand, all thanks to your localized content.
