The digital marketing world seems to change every hour, with new developments in technology constantly popping up. Staying up to date with the latest trends and strategies is vital to your success.
In this blog, we’ll share some of the most important trends to look out for in 2021 and why you should include them in your digital marketing strategy.
1- Personalization
This trend has been relevant for a few years now as more large and small companies alike are choosing to take this approach.
While on the internet, consumers encounter hundreds of irrelevant ads every day. These ads promote a product or service that the user doesn’t want or need. The mass marketing and volume sales approaches are out of date and ineffective.
Consumers want to be identified as human beings, not just vague personas with money to spend. This is why personalization is the best strategy for online marketing. Refining your copy to appeal specifically to your target market is crucial in order to maintain a unique connection with your consumers.
2- Chatbots
The chatbot industry continues to expand because of the growing popularity and implementation of AI.
Many successful companies have incorporated chatbots into their marketing strategies. With new developments like language processing and conversation-driven marketing, this technology will be everywhere in the future. Adding chatbots to your website can be an effective way to scale your business at lower costs.
3- Featured Snippets
SEO is nothing new, as search engines have been an integral part of our lives for some time now. However, SEO practices will continue to change as Google develops new technologies relating to user experience. Featured snippets are a great example of that.
Featured snippets provide the most accurate answer to the query and can save the consumer’s time by increasing efficiency. They come in above the #1 result, at the top of the SERP. But how did they change SEO?
Competition for the highest spot of the SERP is always fierce. Only the websites with the best content and the strongest backlinking profiles got to rank first. But with featured snippets, smaller businesses can now attract more visitors even if they don’t rank at the top.
4- Influencer Marketing
The SEO and paid advertising environment today is more competitive than ever. Every company online today is after the same things: profits and growth.
A small percentage of businesses have tried influencer marketing, making it a great way to stand out online. You could attract hundreds or thousands of new clients to your business if you find the right social media influencer to partner with.
Successful influencer marketing does not require working with the most famous influencers. Start by contacting smaller social media influencers in your area. Most of them will be happy to work with you and enhance both your business’ online presence, as well as their own.
5- Visual Search
If you haven’t heard of visual search, it’s a new way for users to search online using pictures they have on their devices. It uses advanced technologies like Google Lens to identify objects in the photo. Then it searches the web for results related to those objects.
Visual search will become a crucial part of SEO in the future as marketers are always looking for more opportunities to connect with their audiences.
Start looking for ways to implement visual search into your SEO strategy now. Optimize high-quality images on your website to help your consumers find your content more easily.
To achieve success in today’s marketing world, you have to stay on top of the latest trends and adapt to new technologies. Keep these 5 trends in mind as we head into 2021 to improve your strategy and enhance your growth.
