Google Adwords is now testing a new ad extension that gives searchers the ability to text advertisers straight from ads on Google. Click-to-text plans to function similar to that of call extensions. Instead of seeing a “call” icon on the ad, there will now be a “text” icon where, upon clicking, it will automatically open your SMS application and pre-populate the message with text from the advertiser. The auto-populated text will read from the company “I’m interesting to learn more about [Insert Company Name].”
Here is a screenshot of what a click-to-text ad would look like:
So far, Google hasn’t provided more information other than a teaser on the new Ad. Google stated, “We’re always experimenting with new ways to connect our advertisers to customers but don’t have further details to share at this time.”
In a recent study, PewResearch Center found that 31% of people using SMS applications would rather receive a text than a call. The study also found that young adults are the heaviest user of text messaging.
For business owners in search of reaching a demographic that prefers mobile over desktops and prefers texting to calling, this could be a big move for your paid advertising initiatives. For Google, this is just one of many steps they have taken to make advertisers understand the importance of mobile search and mobile usage trends. Back in 2013, Google announced that they were beginning to shift to mobile, and since then, they have rolled out many features that cater to mobile, one of which includes Google’s mobile-friendly ranking algorithm that’s designed to boost mobile-friendly pages and domains within Google’s mobile search results.