Balmain’s Branding Resurrection and Rise Of The #BalmainArmy
Previously considered to be a very high fashion, selectively placed, and an exclusive brand, Balmain has broken free of traditional branding. Balmain’s recently appointed creative
Previously considered to be a very high fashion, selectively placed, and an exclusive brand, Balmain has broken free of traditional branding. Balmain’s recently appointed creative
Last week, Lena Dunham, writer and star of the HBO series Girls, announced that she is no longer managing her twitter account due to an
This past week, business owners received promising news on Facebook’s advertising and social features. Facebook plans to roll out new features for business pages, advertising
Nothing is worse than overkill in the advertising world. When an advertisement or campaign is overexposed, in the simplest of terms, people get annoyed. Every
Marketers are struggling to find ways to reach the millennial generation on social media platforms. In the last ten years, there has been a shift
This past week Facebook released its new cost-per-click (CPC) pricing model for advertisements on their social media platform. With this change came much happiness for
In order for brands to successfully use social media for their business goals, they must shift their focus away from collecting likes and retweets to
GIF stands for Graphic Interchange Format. GIFs are compressed image files that reduce transfer time. GIFs provide brands with features that allow them to engage with
Consumers are constantly striving towards something better, something new, and something more convenient. Lets face it, with all of the smart technologies on the market,
Twitter just launched a new app known as Periscope. Periscope allows people to share live video on their mobile devices. Thus far, Twitter’s app has
What Is Marketing Analytics? Marketing analytics is defined as, “the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return
The world of digital media is ever-evolving. In an effort to keep up with the times, here are some digital statistics showcasing social trends, video