Voice Optimization May Be the Future for Brands

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Source: Jameson; Created by: AdWeek

Jameson created a skill within Google Home & Google Assistant to help you make drinks and suggest toasts. While this isn’t their first go at experimenting with new technology, Jameson as a brand is trying to stay ahead of the game. With brands constantly finding new ways to interact with their customers and at home voice devices making their way into people’s homes, other brands should soon follow suit or at least prepare for voice optimized content.


According to Google, 20% of its mobile searches are done through voice. This number is only set to increase, especially with the integration of third-party apps like Dominos, Pandora, Ticketmaster, and Uber. With devices like the Amazon Echo and Google Home slowly taking over homes, marketers are slowly gearing their content strategy to optimize for voice. Voice recognition technology can also give marketers the upper hand by retrieving user data such as demographic information based on accents and emotional reactions. Search engines are beginning to recognize intent due to a change in people’s search habits. It’s important to start thinking about optimizing for voice.

No one knows how the trend will go in the coming year, but it’s worth keeping on the radar as other brands may start to take advantage and partner with Google & Amazon for advertising purposes. Jameson is only the beginning of what may be a long standing trend. And as A.I. continues to develop, the possibilities for marketing may be endless.


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