Linking Techniques For Companies To Get Their Voices Heard
Content marketing and SEO are two side of the same coin, meaning they are different but yet closely linked to the same idea of increasing
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July 15, 2015
Brandspeak Blog
Amazon Thinking Outside The Box
Recently, Amazon experimented with a new marketing technique of placing outside advertisements on their delivery boxes. Last week, this came as a surprise for many
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June 29, 2015
Why You Should Care About Marketing Analytics
What Is Marketing Analytics? Marketing analytics is defined as, “the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return
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June 18, 2015
Hot Topic: Updated Digital Media Stats
The world of digital media is ever-evolving. In an effort to keep up with the times, here are some digital statistics showcasing social trends, video
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June 17, 2015
How Video Storytelling Is Used In Social Media Marketing
Do you watch or share videos on social media? Are you struggling to find ways to connect with your audience? In this new era, there
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June 16, 2015
Getting on the Emoji Brandwagon
A picture can be powerful, especially if the picture is a fun little emoji, like a smiley face, gust of wind, or red balloon. Emojis
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June 15, 2015
Heineken’s 2015 Marketing Plan: If It Ain’t Broke, Don’t Fix It
Heineken USA has unveiled their master plan for 2015, and it includes a 30 percent increase in digital spend with a greater emphasis on soccer over past years. And, of course, we can expect to see a dash of Neil Patrick Harris sprinkled in.
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March 5, 2015
Marketing Positivity to Millennials
Marketing with a strong undertone of happiness has become a growing trend in 2015. Big name brands like McDonalds, Coca-Cola, and Dove have already seen massive success thanks to their positivity-based marketing campaigns. These brands are employing a variety of marketing avenues to make the world a happier place.
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March 4, 2015
Google Algorithm Update: Mobile-Friendly Required by 4/21/2015
Google recently announced that their next algorithm update will take into consideration the mobile-friendliness of a site within search engine rankings. This means if you have a site that is not “friendly” to mobile devices, then you will likely be penalized and appear lower within search results.
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March 3, 2015
Going Digital: Brands Riding “Big Game” Hype Without a TV Spot
Everyone in America knows that the “Big Game” is coming up this Sunday. And if you are one of the lucky few brands that have
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January 30, 2015
AMA’s Art of Marketing Conference: SEO vs PPC
In yesterday’s blog, I started with the key takeaways from the American Marketing Association’s Art of Marketing Conference I attended on Friday, January 16. Let’s
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January 20, 2015
AMA’s Art of Marketing Conference: Key Takeaways
Where can you find personal branding, craft beer, social media planning, PPC, SEO, Facebook representatives, and content creation all in one place? At the American
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January 19, 2015
