Successful Branding

/Tag:Successful Branding
11 08, 2015

Secret Sauce To Branding

August 11th, 2015|Tags: , , , |

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Establishing a well known brand is not only challenging but also essential. For example, take a look at Nike. Since the inception of Nike in 1964, the athletic apparel giant has been able to dominate. Nike has been able to succeed for generations because it’s constantly adapting to meet market needs. If companies want to establish a long living brand, they need to stay innovative.

Imagine what would happen to Nikes brand if they launched their signature “swoosh” logo and then sat back and said, “we’re good for this generation.” Nike’s brand image would be extinct.

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29 08, 2014

Disney and Playboy: Branding Tycoons

August 29th, 2014|Tags: , , , , |

Disney Playboy Image courtesy of freakingnews.com It all started with a mouse…and a bunny. Two men started with nothing and ended up with palaces – one as a castle, the other as a mansion. How did these men make millions in media? Brilliant branding. Walt Disney started with a dream and an animation featuring a mouse by the name of Mickey. He went from one hit, Steamboat Willie (1928), to being the star of a theme park just a couple of decades later. Disney knew he was on to something and started aggressively branding the likeable mouse. Mickey had his own cartoons, merchandise, and even a club featuring promising actors and musical talent (cue Justin Timberlake). Throughout the entire growth of Mickey Mouse, Disney always reinforced the brand with his classic phrase, “It all started with a mouse.” Mickey went from a cartoon character to an iconic symbol of childhood across the globe. […]