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29 12, 2015

Adidas Offers Design Resources to Schools Pushing to Eliminate Racist Mascots

2017-05-23T18:21:24+00:00 December 29th, 2015|Tags: , , , |

Adidas, the second largest sporting goods manufacturer in the world, has announced that they will be facilitating change to any High School mascot that is offensive to tribal communities. By providing financial support and design assistance, Adidas service will help ensure that the change won’t be cost forbidding.

In conjunction with this nationwide initiative, Adidas will […]

7 12, 2015

How The Adidas Yeezy Boost Crashed Servers and Created A Need For Mob Control In Stores

2017-05-23T18:21:33+00:00 December 7th, 2015|Tags: , , , , |

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On December 2nd, Footwear News honored Kanye West with the “Shoe Of The Year Award,” that acknowledged the success of Ye’s collaboration with Adidas in the creation of the Adidas Yeezy Boost. Although the rapper turned Designer generated less than favorable reviews for both seasons of […]

12 11, 2015

Canada Goose First-Ever Campaign Highlights Survival In Brand’s Outerwear

2017-05-23T18:21:41+00:00 November 12th, 2015|Tags: , , , , |

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Canada Goose, a brand that rarely uses traditional marketing and still remains one of the most popular winter clothing lines in the world, launched their first-ever brand campaign. Canada Goose did not hold back on budget and creativity for their campaign either. The brand brought in […]

20 10, 2015

Sonny Vaccaro Makes Marketing For Sports Brands Easy

2016-04-12T15:09:51+00:00 October 20th, 2015|Tags: , , , , , |

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There are many names for Sonny Vaccaro, including the man who captured the “6 degrees of basketball,” the “Forrest Gump of basketball,” and even a “Marlon Brando, in the garden, with the God Father,” but one that best fits the bill is “Sole Man.” Vaccaro pushed […]