Sports Marketing

/Tag:Sports Marketing
29 12, 2015

Adidas Offers Design Resources to Schools Pushing to Eliminate Racist Mascots

December 29th, 2015|Tags: , , , |

Adidas, the second largest sporting goods manufacturer in the world, has announced that they will be facilitating change to any High School mascot that is offensive to tribal communities. By providing financial support and design assistance, Adidas service will help ensure that the change won’t be cost forbidding.

In conjunction with this nationwide initiative, Adidas will […]

14 12, 2015

Nike Commercial “I Am Football” Gets Them While They Are Young

December 14th, 2015|Tags: , , , |

Nike I Am Football

If you were tuned into Sunday Night Football on December 13th you saw the debut of Nike’s new commercial, “I Am Football.” The commercial shows the future of football in the eyes of young adolescent children that carry the confidence of star football […]

7 12, 2015

How The Adidas Yeezy Boost Crashed Servers and Created A Need For Mob Control In Stores

December 7th, 2015|Tags: , , , , |

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On December 2nd, Footwear News honored Kanye West with the “Shoe Of The Year Award,” that acknowledged the success of Ye’s collaboration with Adidas in the creation of the Adidas Yeezy Boost. Although the rapper turned Designer generated less than favorable reviews for both seasons of […]

12 11, 2015

Canada Goose First-Ever Campaign Highlights Survival In Brand’s Outerwear

November 12th, 2015|Tags: , , , , |

11.12_OutThere

Canada Goose, a brand that rarely uses traditional marketing and still remains one of the most popular winter clothing lines in the world, launched their first-ever brand campaign. Canada Goose did not hold back on budget and creativity for their campaign either. The brand brought in […]

20 10, 2015

Sonny Vaccaro Makes Marketing For Sports Brands Easy

October 20th, 2015|Tags: , , , , , |

10.20_SoleMan1

There are many names for Sonny Vaccaro, including the man who captured the “6 degrees of basketball,” the “Forrest Gump of basketball,” and even a “Marlon Brando, in the garden, with the God Father,” but one that best fits the bill is “Sole Man.” Vaccaro pushed […]

27 08, 2014

NFL’s New UXD Strategy: Touchdown or Penalty?

August 27th, 2014|Tags: , , , , , , |

ChargersAs this season’s football season “kicks-off,” the NFL is trying new and interesting ways to get more people into the stands. As technology advances, NFL fans are become more and more inclined to stay home to watch the game. And why wouldn’t they? For free, they can have the best seats in the house, pause the game when needed, and keep track of their Fantasy Football stats, all while lounging in pajamas. […]