Packaging Is As Important As Your Business Model for Product Launches

2017-05-23T18:21:43-08:00November 5th, 2015|Tags: , , , , , , , |

According to Nielsen data, 15% of consumer product goods launched in the U.S. will survive their first year. For those companies who do survive, by year 10, 44% of the 15% that survived year one will still exist. Senior Vice President of Innovation at Nielsen, Teddy Hall, concludes that product launch failures attribute to more […]