“Cause” Related Marketing Campaigns Done Right: Uber, Adobe

2016-04-12T15:05:33-07:00October 23rd, 2015|Tags: , , , , , , , , |

In recent months, big brands have partnered with nonprofit corporations to create “cause” related marketing campaigns. So far, their campaign’s purpose has accomplished exactly what cause related marketing is supposed to elicit: build awareness around a cause while engaging consumers and elevating a brand. Two companies that have done it right are Uber and Adobe. […]