Why You Should Care About Marketing Analytics

2016-04-12T22:17:39-07:00June 18th, 2015|Tags: , , , , |

Marketing Analytics, social media What Is Marketing Analytics?
Marketing analytics is defined as, “the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).” As a marketer, this practice is important to understand and fully grasp.