Brands take caution when it comes to online video marketing. Everyone has heard horror stories of high-cost videos not producing any return or low-cost videos
In March 1987, 700 like-minded individuals came together to learn and share ideas on entertainment, media, and music. Now popularly known as South By Southwest®
Got an iPhone? Good news. You now can stream videos live through the Facebook app in the U.S. Today, Facebook announced their expansion into live
Who knew cool sneakers could inspire individuals to build their own futures? Apparently Adidas’ sneakers are just the trick to avoiding an inevitably dystopian world.
As we see 2015 come to a close, what better way to end the year than to look back on the most influential advertisements? This
If you were tuned into Sunday Night Football on December 13th you saw the debut of Nike’s new commercial, “I Am Football.” The commercial shows
The top 12 marketing campaigns of all time teach us lessons about how to reach our audience and send clear messages about our products. Whether
Since the mid to late 90s, digital technology has played an instrumental part in how we find, exchange, and use information across the world. As
Picture a day in the life of a Millennial. What are Millennials doing and how are they doing it? There is a certain tone, image,
Canada Goose, a brand that rarely uses traditional marketing and still remains one of the most popular winter clothing lines in the world, launched their
TEMPTATIONS™ brand manager, Arren Beach, says that, “Pet owners spend more than $5 billion on their pets during the holidays.” For Temptations, a Mars brand
Programmatic Buying, an advertising tool that is used to match ads with predefined audiences, has been a dominant feature on the World Wide Web for
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