GIF stands for Graphic Interchange Format. GIFs are compressed image files that reduce transfer time. GIFs provide brands with features that allow them to engage with their audience. Even though GIFs have been around for years, brands are using them more and more as their go-to social media advertising “medium.” […]
Twitter just launched a new app known as Periscope. Periscope allows people to share live video on their mobile devices. Thus far, Twitter’s app has caught the attention of numerous brands, including Nestlé, Red Bull, Taco Bell, and Target. The question you might […]
Live streaming via mobile apps is the latest technology spreading like wildfire through the socialsphere. Like all emerging technologies, there are trendsetting brands forging the path for the new technology, and there are heavy hitting brands swooping in to […]
Men are silhouetted against a video screen with an Twitter logo as he poses with an Samsung S4 smartphone in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. REUTERS/Dado Ruvic (BOSNIA AND HERZEGOVINA – Tags: BUSINESS TELECOMS) Researchers are quickly finding […]
Marketing with a strong undertone of happiness has become a growing trend in 2015. Big name brands like McDonalds, Coca-Cola, and Dove have already seen massive success thanks to their positivity-based marketing campaigns. These brands are employing a variety of marketing avenues to make the world a happier place.