Brandspeak Blog

Behind the Design of the 2014 Winter Olympics Logo

The Sochi Olympics are the top story this week. The athletes and Russia’s preparations may be the headlines, but the logo for this year’s Olympics

incitrio February 6, 2014

Why P&G’s Emotional Olympics Ad Is So Effective

How can your marketing efforts stand apart from the competition? Creating content that tugs at human emotion is a great way to connect with consumers

incitrio January 7, 2014