Brandspeak Blog

The Science of Typefaces

The typeface you choose for your marketing messages have a major impact on how the viewer receives the message. Different typefaces evoke different feelings for

incitrio June 10, 2014

The Science of Cuteness

Images of cute things are spreading like wildfire across the Internet because people can’t help but love cute. The feelings we have associated with cute

incitrio May 14, 2014

Our Emotional Attachments to Numbers (And How it Relates to Branding)

Numbers might seem cold and devoid of emotion. But, since humans first started using numbers as part of an organized society, we have associated feelings

incitrio May 7, 2014

Brandspeak Blog

The Science of Typefaces

The Science of Cuteness

Our Emotional Attachments to Numbers (And How it Relates to Branding)

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