Product Packaging Design

/Tag: Product Packaging Design
15 01, 2016

Zoolander No.2 Movie Promotion Bleeds The Lines Between Fiction and Reality

2017-05-23T18:21:19-08:00January 15th, 2016|Tags: , , , , , , |

It all started during Valentino’s fall 2015 fashion show where Zoolander and Hansel, played by Ben Stiller and Owen Wilson, strutted down the runway showcasing their Valentino attire while simultaneously promoting their new movie, Zoolander 2. Fast forward 11 months and the fictional model, Zoolander, debuted again on a FIAT commercial during the Golden Globes. […]

5 11, 2015

Packaging Is As Important As Your Business Model for Product Launches

2017-05-23T18:21:43-08:00November 5th, 2015|Tags: , , , , , , , |

According to Nielsen data, 15% of consumer product goods launched in the U.S. will survive their first year. For those companies who do survive, by year 10, 44% of the 15% that survived year one will still exist. Senior Vice President of Innovation at Nielsen, Teddy Hall, concludes that product launch failures attribute to more […]