
Packaging Is As Important As Your Business Model for Product Launches
According to Nielsen data, 15% of consumer product goods launched in the U.S. will survive their first year. For those companies who do survive, by
According to Nielsen data, 15% of consumer product goods launched in the U.S. will survive their first year. For those companies who do survive, by
In a past blog we discussed Coca-Cola’s semi-personalized “Share a Coke” campaign featuring over 250 common names that were printed on Coke bottles and cans.