Since the mid to late 90s, digital technology has played an instrumental part in how we find, exchange, and use information across the world. As a result, digital technology has created an ever-changing playground in the digital marketing world. Fast-forward to 2016 and you will find that digital marketing strategies you see today may very […]
On December 2-4, 2015, over 500 founders and marketing executives will come together to attend Silicon Valley’s largest Growth Marketing Conference. The conference will be a playground to study growth strategies for start up, mid sized, and multinational companies. Startup failure rates are considerably high for […]
Hansel and Zoolander’s epic Zoolander 2 announcement during the Valentino show at Paris Fashion Week earlier this year left us praising the team behind the film’s marketing strategy. The really, really ridiculously good-looking male models executed their announcement of the sequel on a big scale and […]
New marketing benchmark reports are revealing mobile device dominance across mobile-centric brands. In other words, any brand that uses online digital marketing to communicate to their consumers should spend more time on marketing for mobile-devices. More and more consumers will be accessing brand information over mobile-devices […]
The hairiest month of the year is finally here. The Movember Foundation, an Australian based charity founded in 2003, has now become one of the most successful global charities committed to men living happier, healthier, longer lives. Since 2003, millions across the globe have joined together to campaign for the men’s health movement. In 11 […]
As a way to boost sales, companies launch a host of seasonal promotions and limited edition holiday specials in order to get customers in the holiday spirit and entice them to buy. Halloween is one of the most exciting holiday’s to capitalize on, because marketers can really get creative and put a spooky twist on […]
Today marks the official launch for YouTube Red, YouTube’s advertising-free $9.99/month subscription across mobile, tablets, desktops, and smart TVs. Users will be able to trial YouTube Red for one month free and pay $9.99/month thereafter. The trial will include all available features of the new service summarized below.
Here is […]
In recent months, big brands have partnered with nonprofit corporations to create “cause” related marketing campaigns. So far, their campaign’s purpose has accomplished exactly what cause related marketing is supposed to elicit: build awareness around a cause while engaging consumers and elevating a brand. Two companies that have done it right are Uber and Adobe. […]
It has been a big week for the world’s most popular social media platforms. Twitter, Instagram, Facebook, and Snapchat have announced new features that are either already live or are currently in beta. Here is a recap on everything you need to know about the new features to enhance your online user experience.