Recently, Amazon experimented with a new marketing technique of placing outside advertisements on their delivery boxes. Last week, this came as a surprise for many people who were expecting a traditional brown Amazon box on their doorstep, but instead were greeted by a one-eyed […]
Twitter just launched a new app known as Periscope. Periscope allows people to share live video on their mobile devices. Thus far, Twitter’s app has caught the attention of numerous brands, including Nestlé, Red Bull, Taco Bell, and Target. The question you might […]
What Is Marketing Analytics?
Marketing analytics is defined as, “the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).” As a marketer, this practice is important to understand and fully grasp.