Is Branded Virtual Reality Coming to Your Favorite Bar?
Everyone has been waiting for the first big brand marketing leap into virtual reality (VR), but we have yet to see VR being used on
Everyone has been waiting for the first big brand marketing leap into virtual reality (VR), but we have yet to see VR being used on
Heineken USA has unveiled their master plan for 2015, and it includes a 30 percent increase in digital spend with a greater emphasis on soccer over past years. And, of course, we can expect to see a dash of Neil Patrick Harris sprinkled in.