Upgradia: The Inevitable Growth of Consumer Culture
Our increasing desire for the best, fastest, most modern technology is creating a new generation of upgrade-obsessed consumers. Trendwatching.com has coined a name for this
Our increasing desire for the best, fastest, most modern technology is creating a new generation of upgrade-obsessed consumers. Trendwatching.com has coined a name for this
Materialism isn’t a new concept. For hundreds of years (okay, maybe even since the dawn of man), people have equated “stuff” with status. Whether it