Everybody remembers the “Share a Coke” campaign in which Coke advertisers placed a series of names and phrases on their bottles and cans. This campaign saw riveting success where everyone from their best friend to their Grandma was buying the soft drink, whether or not […]
Emoticons, emojis, and stickers are image-based forms of communication that allow mobile conversations to go beyond words. It is for this reason that many of your favorite (and not so favorite) brands are designing their own variety of emoticons. Mobile communication is consistently increasing […]
Marketing with a strong undertone of happiness has become a growing trend in 2015. Big name brands like McDonalds, Coca-Cola, and Dove have already seen massive success thanks to their positivity-based marketing campaigns. These brands are employing a variety of marketing avenues to make the world a happier place.