Brandspeak Blog

Marketing Positivity to Millennials

Marketing with a strong undertone of happiness has become a growing trend in 2015. Big name brands like McDonalds, Coca-Cola, and Dove have already seen massive success thanks to their positivity-based marketing campaigns. These brands are employing a variety of marketing avenues to make the world a happier place.

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Marketing Profile: Coca-Cola

Coca-Cola was initially created for medicinal purposes. However, in the late 19th century, it was turned into a delicious beverage. In fact, Coke became a

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