Everybody remembers the “Share a Coke” campaign in which Coke advertisers placed a series of names and phrases on their bottles and cans. This campaign
This year Coca-Cola is bringing back the “Share a Coke” campaign, which was originally launched in 2014. However, this time Coke plans to make their
Coke Zero is taking taste testing to an entirely new level. The beverage giant has managed to make a drinkable billboard to serve soda to
Emoticons, emojis, and stickers are image-based forms of communication that allow mobile conversations to go beyond words. It is for this reason that many of
Marketing with a strong undertone of happiness has become a growing trend in 2015. Big name brands like McDonalds, Coca-Cola, and Dove have already seen massive success thanks to their positivity-based marketing campaigns. These brands are employing a variety of marketing avenues to make the world a happier place.
Coca-Cola has been known to run the full gamut when it comes to their advertising tactics. Their methods can range from fully integrated campaigns that
Coca-Cola learned a hard lesson this week with its automated #MakeItHappy Twitter campaign. The beverage giant should know by now that anytime you deploy an
No matter what religious affiliation you may have, every person in America has a distinct image for Santa engrained in his or her brain. Santa’s
In a past blog we discussed Coca-Cola’s semi-personalized “Share a Coke” campaign featuring over 250 common names that were printed on Coke bottles and cans.
Coca-Cola was initially created for medicinal purposes. However, in the late 19th century, it was turned into a delicious beverage. In fact, Coke became a
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