Business & Marketing Trends

/Tag: Business & Marketing Trends
10 12, 2015

The Reason Why No One Is Reading Your Marketing Content

2017-05-23T18:21:32-07:00December 10th, 2015|Tags: , , , , |

Shredded Articles

In today’s digital economy, marketing needs more than a big budget to get consumers to remember you. Mass marketing, considered to be a solid marketing strategy back in the day, is not enough anymore. Today, even using a targeted approach through fragmenting audiences will get […]

3 12, 2015

Localization Breeds Success for Kit and Ace Luxury Apparel Brand

2017-05-23T18:21:34-07:00December 3rd, 2015|Tags: , , , |

In less than two years, Kit and Ace has successfully opened 60 locations worldwide and plans to roll out more locations in coming years. How the high-end comfort clothing fashion line has broken ground so quickly and effectively is no surprise; however, their business plan is slightly different than most retailers. The high-end retailer centered […]

25 11, 2015

How Nordstrom Won Social Media Going Into Black Friday

2016-04-11T22:37:54-07:00November 25th, 2015|Tags: , , , |

On November 24th, Shareablee, a social media analytics company, released engagement data for Facebook, Twitter and Instagram between November 1st and November 18th on top big box and department store retailers. The data provided by Shareablee suggests that Nordstrom and Sephora were top performers not because they developed a creative and complex Black Friday campaigns, […]

24 11, 2015

3 Cutting-Edge Digital Marketing Techniques To Add to Your Marketing Strategy

2017-05-23T18:21:37-07:00November 24th, 2015|Tags: , , , , , , , , , |

Since the mid to late 90s, digital technology has played an instrumental part in how we find, exchange, and use information across the world. As a result, digital technology has created an ever-changing playground in the digital marketing world. Fast-forward to 2016 and you will find that digital marketing strategies you see today may very […]

17 11, 2015

Growth Marketing Conference To Showcase Best of Silicon Valley Growth Strategies

2017-05-23T18:21:39-07:00November 17th, 2015|Tags: , , , , , |

11.17_GMCHP

On December 2-4, 2015, over 500 founders and marketing executives will come together to attend Silicon Valley’s largest Growth Marketing Conference. The conference will be a playground to study growth strategies for start up, mid sized, and multinational companies. Startup failure rates are considerably high for […]

11 11, 2015

#SaySorry TEMPTATIONS Marketing Campaign Will Make Any Pet Owner Buy Treats This Holiday

2017-05-23T18:21:42-07:00November 11th, 2015|Tags: , , |

Temptations Kitty Treats

TEMPTATIONS™ brand manager, Arren Beach, says that, “Pet owners spend more than $5 billion on their pets during the holidays.” For Temptations, a Mars brand for cat treats; the holidays are a perfect opportunity to spend solid advertising dollars on a marketing campaign to […]

6 11, 2015

Mobile Devices Lead Engagement

2017-05-23T18:21:43-07:00November 6th, 2015|Tags: , , , , , |

11.06_MobileLeadsEngagement2

New marketing benchmark reports are revealing mobile device dominance across mobile-centric brands. In other words, any brand that uses online digital marketing to communicate to their consumers should spend more time on marketing for mobile-devices. More and more consumers will be accessing brand information over mobile-devices […]