If you’ve been keeping an eye on the markets this week, you probably felt a cold chill coming from the direction of Silicon Valley. Figma,
If you’re the CEO of a $20M to $500M B2B company, your marketing department probably looks a lot different today than it did three years
en-us business-consulting b2b-growth fractional-cmo hubspot-optimization revenue-generation Bob runs a $50M manufacturing firm in the Midwest. Good people, solid product, long sales cycles, and a sales
If you are still starting your AI prompts with "Think step-by-step," I have some difficult news: you are likely burning budget and slowing down your
Let’s be honest: as a CEO, you don’t care about "impressions." You don’t care about "reach." And if your marketing team starts talking to you
Let’s be honest: most B2B CEOs view marketing as a necessary evil, a "black box" where you pour in money and hope some revenue eventually
