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So far incitrio has created 613 blog entries.
2 10, 2018

4 Digital Marketing Trends to Keep an Eye On

2019-07-29T09:27:23-07:00October 2nd, 2018|

The digital landscape is always changing. It has changed the way we communicate with each other. Marketing is no different. Today’s brands are utilizing websites, social media, blog posts, video, and more to engage with their customers. These digital tools have changed the way we communicate and study […]

15 08, 2018

Tracking Online to Offline Sales Matters

2019-08-01T14:43:40-07:00August 15th, 2018|

Website tracking has become one of the most useful practices for businesses to analyze data such as conversion rates, click-through rates, site visitors and more. While it is easy to track a 100% online conversion, E-Commerce sites with storefronts have a difficult time tracking if the conversion of […]

2 07, 2018

What You Need to Know About the California Consumer Privacy Act

2019-08-01T15:47:44-07:00July 2nd, 2018|

**Disclaimer: We are not attorneys and this should not be considered legal advice. Please speak to your legal counsel to learn how the California Consumer Privacy Act effects you and your business.

In the wake of data breaches and selling data, privacy has been the main focus of consumers. […]

14 06, 2018

Thinking of a Name Change? Here Are Some Things to Consider

2019-08-01T14:35:57-07:00June 14th, 2018|

Names are important. Aside from identification, the name of your brand has impact. Sometimes it is a slight change to convey more variety in your products or services. It can also be a complete overhaul with a brand new identity all together. As of late, many brands are […]

29 05, 2018

How AI is Changing Video Marketing

2019-07-22T15:54:23-07:00May 29th, 2018|

AI and big data have revolutionized digital marketing. It has changed the way we target ads, content, and analytics. Despite all of these changes, the relationship between marketing and big data does not get the same amount of attention as all of the other capabilities. This is especially […]

21 05, 2018

Consistency: The Key to a Successful Content Marketing Strategy

2019-07-29T10:36:01-07:00May 21st, 2018|

Content can be catered to any stage in the buyer’s journey and generate more qualified leads. This is why most marketers have some kind of a content marketing strategy. And with 91% of B2B marketers using content to engage their audience, it’s clear that content marketing brings a […]

17 05, 2018

HubSpot Tracking Does Way More Than You Think

2019-07-30T08:15:31-07:00May 17th, 2018|

HubSpot offers many different tools. People usually pay attention to the bigger things like automated drip campaigns, email marketing, lead scoring, reporting and social media tracking. But one of the most overlooked tools is the Website Tracking Code. Website tracking through HubSpot can provide you with details such […]

9 05, 2018

Ways to Improve Your Facebook Ad Conversions

2019-08-01T15:07:02-07:00May 9th, 2018|

Facebook users spend approximately 50 minutes a day scrolling through Facebook and their apps. However, changes in the algorithm effect what people are seeing and if Facebook ads is your game, then it’s quite challenging. With the new algorithm focusing on engagement, businesses are having a hard time […]

8 05, 2018

Inbound vs. Outbound Marketing & Why It Matters

2019-08-01T09:19:50-07:00May 8th, 2018|

Creating and implementing a solid marketing strategy can be daunting, time consuming, and full of opinions from different departments and leadership positions. Most marketers are looking for efficient ways to fill their sales funnel and generate lead. Typically, they are using an outbound marketing method. However, with the […]