Coke’s “Share a Coke” Campaign: An Integrated Marketing Success
Coca-Cola’s “Share a Coke” campaign was pure marketing genius. Coke banked on the idea that people find personalization downright irresistible. After fighting a shaky start,
Coca-Cola’s “Share a Coke” campaign was pure marketing genius. Coke banked on the idea that people find personalization downright irresistible. After fighting a shaky start,