14 08, 2015

Google Is Tightening The Reins For How YouTube Ads Are Purchased

August 14th, 2015|Tags: , , , |

GoogleRecently, Google announced that they will be increasing their control over how advertisers purchase YouTube advertisements by the end of this year. While Google is ecstatic about their further control of the user-generated video platform, advertisers are shaking in their boots. Increased control over ad purchasing means advertisers have to produce top of the line content in order seek approval from Google reps. […]
29 04, 2015

2015 Webby Award Winners

April 29th, 2015|Tags: , , , , , |

webbysmallThe Webby Awards is the “Oscars of the Internet,” recognizing international excellence on the Internet. The awards were established in 1996, when the Internet was just in its infancy stages. The (now awfully dated) 1997 winners ran the full gamut; Web game winner, You Don’t Know Jack, to Web movie and film E! News online. This year’s Webby Awards winners are in. The landslide winners this year were Always’ #LikeAGirl campaign and TED, each brand taking 11 awards home. The awards are presented in six groups: Special Achievement, Websites, Online Film & Video, Advertising & Media, Mobile Sites & Apps, and Social. Within each group are a variety of subcategories. Let’s take a look at some of the standout winners. […]
12 02, 2015

Twitter and Google Strike a Deal

February 12th, 2015|Tags: , , , , |

Google and TwitterHave you ever seen a Twitter post in search engine results? Have you ever wished to see Twitter posts in Google searches? Well, Twitter and Google have reached an agreement to grant your wishes. In the first half of 2015, Tweets will be available to appear in Google’s search results as soon as the Tweet is posted. This new development is thanks to a deal settled between Google and Twitter which gives Google access to Twitter’s live stream of data. Previously, Google had to crawl Twitter’s site for specific information, which is now going to be automatically visible. […]
16 01, 2015

Top 10 Best Perceived Brands of 2014

January 16th, 2015|Tags: , , , , , , , , , |

I Love BrandingBrand perception is a very important concept for any company trying to build an image that leaves a lasting impression in consumers’ minds. With this in mind, we thought it would be important to share the brands that are performing the best in terms of brand perception in 2014. YouGov’s BrandIndex research found that the top three of the top ten brands were online brands with streamed media offerings. The firm has been performing research since 2007 and releases data annually. In 2014, the firm polled 5,000 people daily resulting in an astronomical 1.3 million people polled in 2014. This massive sample size tells an accurate story as far as how brands are perceived, and which brands are ranking highest in consumers’ minds. […]
10 10, 2014

Yes, Big Brother Really Is Watching You, Part 1 of 2

October 10th, 2014|Tags: , , , |

Big Data Watching YouAs consumers, we get grumpy and resentful at the thought of large corporations watching and analyzing our behaviors: social, search, buying, etc. All that aggregation of data…is it really necessary? Why can’t I have my social media platforms for free without any “strings attached”? They’ve gotten all of that funding from venture capitalists and going public with their IPOs. Shouldn’t they pay for my Internet and social access? […]
15 05, 2014

Search Engine Optimization in 2014

May 15th, 2014|Tags: , , , |

Image courtesy of Image courtesy of Defining what search engines, like Google, deem important in relation to search engine optimization (SEO) is an ever-changing entity. Webmasters constantly have to determine which SEO elements are important and which ones are irrelevant. Maintaining effective SEO will ensure that your site appears at the forefront of a search engine list, and therefore greatly improving your chances of getting people to your site and converting them into customers. So, what are most effective SEO practices for 2014? […]
28 04, 2014

Google’s Self-Driving Cars Navigate City Streets

April 28th, 2014|Tags: , , |

Image courtesy of Image courtesy of The future is finally upon us! Google’s magic self-driving cars are actively roaming the city streets in Google’s hometown of Mountain View, CA. Google has logged over 700,000 driver-less miles, with no accidents to report. Don’t worry – there is an actual person behind the wheel, ready to jump in if something goes awry. It has been Google’s goal for a long time to create a vehicle that can safely go beyond the capabilities of human-driven cars. Because, lets face it, humans are not good drivers. We get distracted, we get bored, we get tired; all of the issues a computer is not susceptible to. […]
24 04, 2014

Tech Giants Unite to Prevent Another Heartbleed

April 24th, 2014|Tags: , , , |

Image courtesy of Image courtesy of If you haven’t heard about Heartbleed yet (perhaps you’ve been underground for 2 weeks?), it’s time you become aware of the risk you are running with your personal data online. Heartbleed is one of the largest security risks in the history of the modern web. With its very own website, and branded logo, Heartbleed is the most famous breach in recent web history. Heartbleed was discovered by Codenomicon, a private tech company that develops fuzz testing tools to find potential memory leaks in data. Codenomicon did a fantastic job of spreading the word about Heartbleed through an easy to understand website (, a catchy name, and branded logo. The company’s key goal was to spread awareness of the bug and convince people to react quickly. So what exactly is so scary about Heartbleed? The bug lies in an errant line of code in OpenSSL, which about 66% of web servers rely on to encrypt data. The Heartbleed bug makes it possible for hackers to steal passwords and other personal data from a web server without anyone’s knowledge. The scariest part is that the bug existed in the web for two years before anyone (except maybe the NSA) discovered it. […]
4 11, 2013

Google Will Use Individuals’ Content in Ads

November 4th, 2013|Tags: , , , , , |

It’s about to become a lot harder to remain anonymous online. Google is making it harder for users to hide their content and identities from other users. Last month, Google announced that it will soon show users’ names, photos, ratings, comments, and more in ads across the web (both on Google and affiliated display networks) to endorse advertisers’ products/services. If you’re on Facebook, you’ve probably noticed that they’re taking a similar route. They’ve removed the option for users to hide their timelines from other users, and they use user content in advertisements already. […]