Online Marketing 2.0 San Diego

/Online Marketing 2.0 San Diego
25 03, 2014

Expert Content Out-Ranks User Reviews And Branded Content

March 25th, 2014|Tags: , , , , |

Image courtesy of Image courtesy of With the ever-rising popularity of social advertising through word-of-mouth (or WOM), branded content, and native marketing, many online marketers were surprised that the best online advertising tactic might be expert-generated content. Expert-generated content is any type of content generated by an expert in their respective field of study. The content could be generated completely independent of any paying company, or an expert may be compensated for their expertise. Studies show that people actually trust the experts more than their social media comrades when it comes to making purchasing decisions. […]
11 01, 2014

What Photos Consumers Post Say About Brands

January 11th, 2014|Tags: , , , , , , |

Men on street photographing with smart-phoneAny marketer working with or for a fairly well known brand knows the sad truth – it’s just not possible to sift through all of the online photos posted about their brand. Of course, it would be great to look at all of those photos, as it’s a great way to see how consumers really view and use the product or service. But there are only so many hours in a day! That’s where Carnegie Mellon University comes in. Eric Xing, an associate professor of machine learning, computer science, and language technologies and Gunhee Kim, a post-doctoral researcher at Disney Research have created an algorithm that mines photos from social sites like Flickr, Pinterest, and TwitPic to figure out what people think of the brand based on variables in the photo. Unfortunately, the researchers couldn’t include Facebook, because they block public crawling. Obviously a letdown, since Facebook is the social site with the largest number of shared photos. But, even without Facebook, the data is pretty exciting. Digiday spoke to Gunhee Kim about the photo algorithm, what the data mining can mean for brands, and how marketers can use the data to their advantage. Here are some of the highlights from the interview. […]
7 01, 2014

Why P&G’s Emotional Olympics Ad Is So Effective

January 7th, 2014|Tags: , , , |

How can your marketing efforts stand apart from the competition? Creating content that tugs at human emotion is a great way to connect with consumers and create an authentic relationship with your brand. Emotional ads show that companies are really just made up of people, who feel the same way you do. Ahead of the 2014 Winter Olympics in Sochi, Russia this coming February, Procter & Gamble found a way to get into our hearts while still promoting their brands, P&G’s 2012 London Olympics ‘Tribute to Moms’ ad thanked those that are truly behind the scenes – the moms behind the athletes. The ad focused on moms as the driving force and rock behind children that become world-class athletes. That ad was viewed over 21 millions times. […]
17 12, 2013

Facebook’s Video Ads – What You Need to Know

December 17th, 2013|Tags: , , , , |

1-300x168It’s happening. Facebook is launching video ads. No, the new ad platform isn’t a large scale, autoplay video ad strategy originally discussed, but Facebook is aggressively marketing their new in-post, user-initiated video ad products. Facebook is asking its marketing developer partners (called PMDs) to pitch their clients Facebook ads. They’ve distributed a slide deck for pitching these ads. The presentation tries very hard to convince advertisers that Facebook isn’t just an alternative to TV advertising, but that it actually reaches more people than TV ads can. You can view the full slide deck here, but here are some of the highlights: […]
19 07, 2012

Say Goodbye to the Old Google Analytics

July 19th, 2012|

Did you feel a cold shiver rush down your spine yesterday? Have the urge to issue a blood-curdling scream? Join the club. On July 18, Google officially pulled the plug on the old version of Google Analytics. And for those of us that resist change, this was a big deal. (Like when you were finally forced to switch over to Facebook Timeline against your will.) Though Google rolled out the new Analytics platform almost a year ago, it left the option to use the old version of Google Analytics. This was a move appreciated by all those that fear new platforms. After all, who wants to relearn how to navigate an entirely new interface? All you had to do was click back to the old version and there you were, cradled in the embrace of familiarity. […]
24 05, 2012

Incitrio Branding & Marketing Agency Attends Globalocity Conference in LA

May 24th, 2012|

Globolacity at J.W. Marriott Last week, Incitrio Branding & Marketing Agency attended the Digital River Globalocity 2012 conference at the J.W. Marriott at L.A. Live. We were so grateful to take part in such an innovative and exciting commerce conference right in the heart of L.A. And the food was great, too! Angela Hill, CEO & Chief Creative Officer at Incitrio It was a magical 3-day event. Global brands came together from all over the world to talk about one thing: how to market and sell globally in an ever-changing economy. Talk tracks discussed the importance of security, mobile, video, and localization as key differentiators for ecommerce companies. Breakout sessions on email marketing opened a view onto a future where mobile email, video email, personalized campaigns, and personas increase conversion and improve marketing ROI. […]
18 01, 2012

Google Search Engine Marketing – How Can the Google Adwords Tool Save You Money?

January 18th, 2012|Tags: , , , , , |

Part Three of Our Demystifying Google Series

Keyword AnalysisGoogle’s advertising platform, Google Adwords, is the magic behind Google’s targeted advertising. Adwords is Google’s advertising service. It allows you to advertise on Google and its affiliates using the Pay Per Click system, meaning that you pay each […]
21 12, 2011

Google Search Engine Marketing – Pay Per Click Explained

December 21st, 2011|Tags: , , , , , |

Part Two of Our Demystifying Google Series

PPCMost people have heard of Pay Per Click, or PPC, but not everyone knows how to make it work for their ad campaign. If done incorrectly, PPC campaigns can cost you a lot of money and still produce minimal results.

Pay […]

14 12, 2011

Google Search Engine Marketing – Why Google Rules Internet Advertising

December 14th, 2011|Tags: , , , , , |

Part One of Our Demystifying Google Series

Online AdvertisingLook out billboards and flyers. Online advertising is edging you out and it looks like it’s here to stay. We all know that print media is going the way of the dinosaurs and Jay Leno’s ratings. In today’s […]
23 11, 2011

CRS Financial Management – Transmedia Video

November 23rd, 2011|Tags: , , , , |

We are excited to share one of our latest completed projects, a transmedia video for CRS Financial Management. The video features an interview with CRS’ CEO and Founder, Marilyn Magett, and three testimonials from clients. The videos are integrated with a motion graphic that explains complex concepts in an easy-to-understand manner. The video […]