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16 11, 2017

Target Audiences: How to Find Them to Find You

2017-11-16T23:02:52+00:00 November 16th, 2017|

Knowing your target audience matters, yet not a lot of people could tell you right off the bat who their target audience is. This results in marketing strategies that are sporadic and it will show with a lack of audience engagement. Honing in on a target audience is essential […]
17 12, 2013

Facebook’s Video Ads – What You Need to Know

2014-01-08T17:54:04+00:00 December 17th, 2013|Tags: , , , , |

1-300x168It’s happening. Facebook is launching video ads. No, the new ad platform isn’t a large scale, autoplay video ad strategy originally discussed, but Facebook is aggressively marketing their new in-post, user-initiated video ad products. Facebook is asking its marketing developer partners (called PMDs) to pitch their clients […]
19 07, 2012

Say Goodbye to the Old Google Analytics

2016-06-01T20:37:54+00:00 July 19th, 2012|

Did you feel a cold shiver rush down your spine yesterday? Have the urge to issue a blood-curdling scream? Join the club. On July 18, Google officially pulled the plug on the old version of Google Analytics. And for those of us that resist change, this was a big deal. (Like when you were finally […]
18 01, 2012

Google Search Engine Marketing – How Can the Google Adwords Tool Save You Money?

2014-11-12T22:51:12+00:00 January 18th, 2012|Tags: , , , , , |

Part Three of Our Demystifying Google Series

Keyword AnalysisGoogle’s advertising platform, Google Adwords, is the magic behind Google’s targeted advertising. Adwords is Google’s advertising service. It allows you to advertise on Google and its affiliates using the Pay Per Click system, meaning that you pay each […]
14 12, 2011

Google Search Engine Marketing – Why Google Rules Internet Advertising

2014-11-12T22:55:09+00:00 December 14th, 2011|Tags: , , , , , |

Part One of Our Demystifying Google Series

Online AdvertisingLook out billboards and flyers. Online advertising is edging you out and it looks like it’s here to stay. We all know that print media is going the way of the dinosaurs and Jay Leno’s ratings. In today’s […]